Spark ‘Play’

Its about a little boy navigating a new kind of relationship with his game avatar. A meaningful little film that encourages kids to balance screentime with playtime. Beautifully directed by Mark Albiston.

Robot design process video

Brand / Spark

Agency / Colenso BBDO, Auckland

Chief creative officer / Levi Slavin

Executive creative director / Dan Wright

Agency producer / Natasha Gill

Art director / Charlie Godinet

Copywriter / Rob Graves

Prod Co / The Sweet Shop | Director - Mark Albiston | EP - Kate Roydhouse